Michael Grecco is an award winning and internationally renowned photographer of celebrity portraits, advertising and editorial commissions, private collections, and fine art.One of the most respected and sought after visual storytellers in the world, his artistic, conceptual vision and signature dramatic lighting create distinctive images that are dramatic, evocative, sophisticated, ironic, and comedic. Known for his high-concept imagery, Grecco is also famed for his innate ability to connect with each subject.On the pulse point of still and motion technology and innovation, Grecco is an expert and celebrated speaker on creativity, photography, and his signature lighting and directorial techniques. Having been dubbed "A Master of Light" by his peers, Grecco wholeheartedly admits his fascination with light and its effect in each and every photograph he takes. “Light is something I have studied, played with, and have been captivated by for decades. I find magic in its qualities. I have an immense passion for ‘molding’ light in order to create the shot that immortalizes a moment and induces an emotion. A reaction.”Grecco serves on the board of APA National as Executive Vice President, and is the chair of the Advocacy Committee. He plays an important roll in serving the industry by fighting for the rights of photographers and helping protect the interests of image creatorsMichael Grecco is based in Los Angeles. In his rare spare time, he can be found hanging with his three fantastic children or friends and fellow photographers, collaborating with others, or exploring his hometown subcultures on his vintage Triumph motorcycle.